Frequently Asked Questions About Data2Profit

  • WHAT IS FIX. KNOW. GROW?

    FIX. Know. Grow. is our three-step process:

    1. FIX is all about the foundation of your business information. We all know the phrase Garbage In, Garbage Out. This is cleaning up the garbage.

    2. KNOW refers to keeping things clean and knowing what more you can do with it! There is so much to learn, but how can you if you don’t have an experienced teacher?

    3. GROW is sales and profits and how they will increase with new insights that and more fact-based decisions. And if you need short-term funding to help grow, we have options!

  • WE’VE TRIED 'FIT IT' PROJECTS BEFORE…

    Even big companies with big budgets don’t get it right the first time. In fact, a common mistake is thinking about data or financial processes as a project. It’s not. It’s a journey.

    With experience working with companies of all sizes, we understand what it takes to be successful. It takes a defined approach, technical expertise, and change management leadership.

  • OUR DATA IS BAD, CAN YOU WORK WITH IT?

    Bad data can be cleaned up. It’s messy because no one is really using it!

    Start with a small project to demonstrate the value. We can clean the data you want to work with, then show you how it can be used. Once people regularly use the data, you have created the expectation it will remain clean!

  • YOU SAY WE AREN’T USING OUR DATA?

    Every business creates and uses data; it’s true. They build summary reports, create KPIs, and review financial statements. Those all tell you “what.”

    Using data means looking at it on a different level to find the “Why.” Data buried deep in different systems can also point to “What’s next?” Creating new relationships creates insights to make your team smarter and more productive.

  • HOW MUCH WILL YOUR SERVICES COST?

    It will depend on three things.

    1) How wide is the scope?

    2) How many types and how much data there is?

    3) How clean is the data?

    After our listen-to-learn session, we try to create a fixed-price quote. The quote will include a data assessment, analysis, and summary recommendations.

    We also work on an hourly project basis or monthly retainer.

  • WHAT CLIENTS HAVE THE MOST SUCCESS?

    Leaders who recognize something has to change. They are not satisfied with their results, their people struggle with broken processes, and they need a deeper understanding of what really drives performance. It is one thing to look at financial statements, KPIs, and regular reports. They tell the “What.” We tell you, “So what” and recommend “What’s next.”

    Typically our clients do not have systems or people dedicated to business systems and analysis. That’s why they bring in outside expertise.

What is a Fractional CFO and how can they help my business?

A Fractional CFO is a part-time financial executive who provides strategic leadership and deep financial insights to businesses. They help prevent financial surprises and drive growth through strategic financial planning. By analyzing financial data, they identify opportunities for growth and cost savings.

Fractional CFOs assist businesses in managing resources, planning investments, and avoiding financial pitfalls. Their expertise is crucial for navigating competitive and dynamic markets, especially for growing businesses that need to adapt swiftly to market changes.


How does a Fractional CFO add value to small and mid-sized businesses?


A Fractional CFO adds significant value to small and mid-sized businesses by providing:

  • Strategic financial advice

  • Customized profit and cash flow forecasts

  • Fact-based analysis and actionable recommendations

  • Strategies to enhance financial management

  • Education on financial statements

Additionally, a Fractional CFO can develop tailored financial strategies that support both business health and alignment with long-term family goals. This includes succession planning, investment strategies, and wealth preservation, which are vital for family-owned businesses aiming to sustain their legacy.


What are the typical responsibilities of a Fractional CFO?

A Fractional CFO typically:

  • Acts as a strategic advisor to the President and leadership team

  • Leads financial forecasting and business analysis with a future-focused approach

  • Manages the finance and accounting team, including external experts