I’m passionate about the future. Your future, specifically as the owner or leader of a small to medium-sized business. While every big business has teams of financial analysts looking through loads of data for trends, improvement opportunities, and strategies, smaller companies tend to have none. Zero. Their only financial information comes from accounting, from the past.

Finance thinking is very different than Accounting. Yes, I’ve done both. Accounting is a routine that focuses on today and looking at what happened yesterday. Finance is a never-ending quest for what may happen. How can we solve a problem, how can we get better?

Don’t get me wrong. Accounting is a prerequisite to good financial work and provides much of the data used by a financial analyst. A CFO is the ultimate consumer of the analysis and recommendations. And yes, I’ve been on both sides of that too!

In fact, you can think of me as your strategic partner with a touch of analytical wizardry. I have honed my data magic over years of creating and consuming information. Unlike most people, I comfortably work across a unique business spectrum:

• As your part-time CFO, I’m a business partner who provides financial leadership and guides you on strategy, capability, and culture.

• As your Data Magician, I know how numbers can reveal more than what you currently look at.

Since starting Data2Proft in 2018, I’ve helped companies of all sizes and across various industries. I learned from the best: Procter & Gamble and Duke University. After P&G, I spent years building a game-changing Sales Operations capability for Grande Cheese Company. Each experience solidified my belief in the transformative power of untapped data.

My experience has given me the unique ability to unravel complex data puzzles and present clear, digestible insights into your sales, profits, and hidden data-related costs. I breathe life into your under-utilized data, transforming it into actionable information in surprising ways.

Stop guessing and reacting to what you suspect. Let me magically reveal what is really driving your results.

meet

Lynn Corazzi